Hero Tip #1 Google My Business Account Setup

Basic Setup Series: Google My Business Account Setup

The goal is for you to get a quick tip that you can then quickly apply in 15 min to make an impact in your business.

What is Google My Business?

It’s a free tool for your business to manage your online presence across Google to include search and maps. 

Why do you need Google My Business for your business?

According to Google, 50% of all the mobile consumers who search for a local business in a day visit it as well. Furthermore, 18% of them end up making a purchase.

What if I don’t have a website and I’m just starting? Google Website Builder.

Good news, you don’t need a website to get started. In fact, after you create this you can create a free website with google’s free website builder. 

  1. It’s free to use
  2. It’s mobile-friendly
  3. It automatically updates
  4. You can manage it on your mobile phone
  5. You can easily place ads on there. 

But to be clear, this is only a simple one-page site and you do have to purchase your domain through them to have a custom domain name. I recommend this to start off with only if you are bootstrapping your business and really need a web presence other than a Facebook Page and Google My Business.

Otherwise, find someone who can help you build your website with a user-focused design to tell your business story and engage your users in order to convert them into clients.  

What you need to set up a Google My Business Account

  1. Name of business
  2. Contact information
  3. Address of business (this can be your home, you would just select to hide that specific address from the maps and people would only see the general location)

This doesn’t cost anything to set up, but you will need a physical location for a postcard to be sent to with the verification code.

Google My Business Account Setup

  1. Go to https://www.google.com/business/
    1. Click on manage now
  2. Type your business name and create a new business with your business name.
  3. Choose a category that fits your business best. Here is a link to see them all
    1. https://pixelcutlabs.com/blog/google-my-business-categories/
  4. Choose the services that apply to your business (only for certain categories of businesses)
  5. Do you want to add a location customers can visit, like a store or office? (this is required for certain businesses)
    1. If you choose yes, fill out your exact address.
    2. You can check the “Hide my address” box if your business is not a store and you don’t want people coming to it. It will then just show the general area. 
  6. Where do you serve your customers (optional) Put in your service areas?
  7. What contact details do you want to show to customers? Contact phone number, current website URL, or create a site with them.
  8. Finish & manage this listing. Promote your business with photos and posts, track business analytics to understand your customers, respond to customer reviews.
  9. You will now have to wait up to two weeks for the postcard with the verification code to arrive.

Verify Your Business on Google with Postcard Verification

  1. Login to your Google My Business Account
  2. In the code field, enter your 5 digit verification code on your postcard and click submit.

If you never receive your postcard, request another one and verify that the address you have it going to is correct.

Your last and final step is to optimize your Google My Business Listing. 

If you have any questions, or it is too time-consuming please contact us at any time.

How to Setup Google Analytics Account

Basic Setup Series: Setup Google Analytics Account

What is Google Analytics

It is a free web analytics service offered by Google to analyze data for business in one place.

Why setup Google Analytics Account

Basically, Google Analytics gives you the ability to track your customer’s behavior and understand them. This information can then help you form a strategic marketing plan for your business to grow.

How to setup Google Analytics Account

Step 1: You need a Google Account to setup a Google Analytics account

If you are using a browser other than chrome, you will be prompted to log in.

If you already have an account please select the account you want to be associated with this Google Analytics account, and log in.

If you do not have a Google account already or do not wish any of your current accounts to be associated with Google analytics please create a new one.

Step 2: Account Setup

  1. Click the button that says setup for free.
  2. You will now be creating an account name
    1. You will enter an account name of your choosing.
    2. It says tracking…..
    3. A tracking ID is assigned to a property which can be a website or app.
    4. You can have multiple tracking IDs associated with this account.
  3. Account Data Sharing Settings: These are all selected by default. Read them over and select the ones that apply to you.

Step 3: What do you want to measure?

You will now be given a choice to choose between a website, a mobile app, or a combination of both. Make sure to select what applies to your situation.

Step 4: Property setup

Property Details

  1. Website Name
  2. Website URL
  3. Industry Category
  4. Reporting Time Zone

Step 5: Create

  1. Click Create
  2. Accept all Terms of Service Agreements and select I agree after reading everything.

Step 6: Global Site Tag (gtag.js)

  1. After you've completed the setup you should now see the Global Site Tag.
  2. This is the tracking code for this property. 
  3. Copy and paste this code as the first item into the <HEAD> of every webpage you want to track. 
  4. If you have WordPress you can just use one of the free plugins to upload this.


Congratulations! You are now set up and all of your data will be tracked by Google and you will be able to see that information whenever and wherever you want so long as you have your computer or the Google Analytics App on your phone.