Coming soonFeatured report
What Makes a Gym Thrive — and Why Some Close
From our interviews with owners of gyms & fitness studios across the country: what success looks like, and why some businesses fail.
Gyms & fitness studios — The Survival Report
What separates the gyms & fitness studios that thrive from the ones that close — from conversations with owners across the country.
Research by Geek Heros
Planned reports
Each report is written from real owner interviews. Nothing is published until there's enough to say something true.
Coming soon
Why Gyms Close: The Top Reasons Owners Gave Us
What owners told us went wrong — for them or for businesses they watched close.
Coming soon
How the Best Gyms Get New Customers
Where new customers actually come from, in owners' own words.
Coming soon
What Keeps Customers Coming Back to a Gym
The habits owners credit for loyal, returning customers.
Coming soon
How Customers Find a Gym Online — and Where They Drop Off
The online path from first search to first visit, and where it breaks.
Coming soon
The Hardest Part of Running a Gym, According to Owners
The day-to-day challenges owners wish someone had warned them about.
Coming soon
Owner Spotlight: Gym Owners in Their Own Words
Profiles of individual owners, published only with their written permission.
Repeatable series · named only with written permission
Coming soon
State Editions: Gyms by State
State-by-state editions, added once enough owners in one state have been interviewed.
State edition · added once a state has enough interviews
Be part of the research
Own a gym? Be interviewed.
We're interviewing owners in every industry we cover. It takes 10 minutes, and we never publish your name or your business's name unless you want us to.
Main Street Heroes is a research series by Geek Heros, a veteran & first responder owned company that works with small businesses on their websites and marketing.
About the research