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Research by Geek Heros

Main Street Heroes

The Small Business Survival Report

We're talking with small business owners across the country — the ones building something great — to find out what makes businesses thrive, and why some close. In their own words.

Coming soonFeatured report

What Makes a BJJ Academy Thrive — and Why Some Close

Inside conversations with academy owners and professors across the country: what the great schools do, and what the ones that closed have in common.

Choose an industry

Health & Wellness

Coming soonAllergy clinicsHow independent allergy practices earn patient trust and keep schedules full.Coming soonPhysical therapy clinicsReferrals, patient follow-through and standing out in a crowded local market.Coming soonPlastic surgery practicesReputation, consultations and the long decision behind every procedure.Coming soonDental practicesWhat brings new patients in — and what keeps families coming back.Coming soonMed spasReviews, visual results and building a loyal client base.Coming soonChiropractorsOwner-operated practices and the personal side of patient care.Coming soonVeterinary clinicsHow clinics earn the trust of pet owners for years at a time.

Fitness & Martial Arts

Coming soonBJJ academies ★Culture, coaching, kids programs and turning trial classes into members.Coming soonGyms & fitness studiosMemberships, community and the step from trial to member.

Home Services & Trades

Coming soonHVAC companiesSeasonal demand, service calls and earning trust at the door.Coming soonRoofing companiesBig decisions, estimates and why homeowners pick one roofer over another.Coming soonPlumbing companiesUrgent calls, service areas and building a name customers remember.Coming soonElectriciansSafety, trust and winning the job before the first visit.Coming soonLandscaping companiesSeasonal work, visible results and repeat customers.Coming soonPest controlRecurring service, local reputation and fast response.

Food & Hospitality

Coming soonRestaurantsMenus, regulars and what keeps a dining room full.Coming soonBakeriesEarly mornings, custom orders and the stories behind the counter.Coming soonCoffee shopsCommunity, craft and becoming a neighborhood habit.

Personal & Auto Services

Coming soonSalons & barbershopsChairs, bookings and portfolios that bring clients back.Coming soonAuto repair shopsWhy trust is the whole sale, and how shops earn it.
Be part of the research

Own a small business? Be part of the research.

We're interviewing owners in every industry above. It takes 10 minutes, and we never publish your name or your business's name unless you want us to.

Main Street Heroes is a research series by Geek Heros, a veteran & first responder owned company that works with small businesses on their websites and marketing.

About the research

Ready to see where your brand stands?